Let French excellence and know-how shine throughout the world
Areas of expertise – Export from France or Import to France
> Opening of new markets and development of existing ones
> Definition of the product offering and positioning
> Pricing policy in line with the local market
> Commercial animation: definition of the commercial action plan
> Communication: alignment of company values
> Events: roadshow, product launches
> Help with commercial negotiations
> Representation of your company internationally or in France
> Optimization of customer relations and loyalty
> Management: roadmap and relevant management tools
Practical illustrations
Export from France « My company is well established in France. I have been exporting more or less successfully for 15 years across Europe but I am struggling to develop further. I am considering exporting to Asia but I’m afraid of hitting a brick wall there. I had tried to export to China but the regulations and cultural differences quickly put me off. »
An export audit will allow you to identify and prioritize target markets based on your product offering, your competitiveness factors and your resources. A good market penetration strategy will guarantee the success of your export process.
Import to France « My company produces high-quality spirits. I would like to set foot in Europe, more specifically in France, but I need help locally, especially since my team will not be able to travel easily to meet potential partners.” ».
An advisory mission will help assess feasibility, provide local strategic plan and follow-up.
For a diagnosis, short or long-term support, contact me at info@mariyel.com or at (+33) 6.67.31.61.14.